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Role
Typeface Designer
Tools
Duration
Sept - Dec 2020
Glyphs, Photoshop
Typeface Design
Fall 2020
PICO
Work on the brand/identity I am interested in, and design a full set of alphabet letters fulfilling the key design challenges (personality and readability).
Task
Pico is a square-looking modular typeface that allows the user to stack the letters into larger blocks. It is designed for a made-up art gallery called PICO, which focuses on contemporary collections, such as geometric abstract art and contour art. The typeface will be used as the title on posters and other promotional platforms, such as commercial emails and website landing page. It will work as an attention-grabbing tool to promote the gallery and special exhibitions or events. Therefore, the typeface has an artistic look, and it can replace or cohere with the image on posters.
Project Brief
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